Groundfloor Projects Get a free concept
A coastal apartment building at dusk with timber screens and an ocean view

Your renders in. A launch site out. 24 hours.

Dedicated launch sites for off-the-plan projects in Sydney and the Hunter. Preview live within 24 hours of your assets landing.

Get a free concept of your project

Taking 2 launches a month.

Portal listings don't hit presale targets.

  • The bank wants presales before construction starts. Every slow week is holding cost.
  • On the portals, your project looks like every other listing.
  • Registrations come in and go cold before anyone calls back.
  • A dedicated project site usually takes weeks. By then the launch window's gone.
Open-plan kitchen and living room with travertine island and ocean view at dusk

How it works

  1. Day one

    Send your brochure, renders, floor plans and price list.

  2. Within 24 hours

    Your preview is live.

  3. In your time

    You review and sign off.

  4. Within 72 hours

    Public launch within 72 hours of sign-off.

What's in every launch site

  • A dedicated project site in the project's own branding
  • Renders, floor plans, amenities, location and developer credentials
  • Live availability and price list, updated the same day you send changes
  • Register-interest and EOI form with qualifying questions: budget, owner-occupier or investor, finance status
  • Registrations go straight to your own inbox or CRM
  • A 4 to 5 email launch sequence, written and designed for you (teaser, launch day, release update, inspection invite, final lots), sent from your own platform to your own database
  • Display suite QR codes
  • A sold-out page that points buyers to your next project
  • Privacy policy and consent built in

See a launch site working.

RISE is a demo project, built the same way I'd build yours. Open it on your phone, that's where your buyers will see it.

Open the demo project Demo project
Photo of Tyrone goes here

Built by someone who's stood on the slab.

I'm Tyrone. Before I spent ten years in creative direction, I worked on the tools: fencing, installation and boilermaking. I've stood on sites before there was anything to photograph.

Off-the-plan is where those two halves meet. You're selling something that doesn't exist yet, and the launch site is where buyers decide whether it feels real. That's the part I build.

Selected work

  • George Kambosos Jr[What you did]
  • Harley-Davidson[What you did]

You deal with me directly. No account managers, no hand-offs.

Who it's for

Project marketing agencies

Walk into every developer pitch with a launch site already built.

Boutique developers

A launch that looks like a big-developer campaign, without the big-agency price or timeline.

The guarantee

  • Preview live within 24 hours of your assets landing.
  • Public launch within 72 hours of your sign-off, or your first month is free.
  • Month-to-month. Cancel anytime.

Project launch sites from $7,500.

Every project's different, so start with a free concept.

Get a free concept of your project

Questions

What do you need from us?

Your brochure, renders, floor plans, price list and logo. If some of it isn't final, send what you have.

Do you replace our portal listings?

No. The site sits alongside them and sends buyers somewhere you own.

Who owns the leads?

You do. Registrations go straight to your inbox or CRM, never through me.

Do you need our database?

No. I write the emails; you send them from your own platform.

What happens when the project sells out?

It becomes a sold-out page that points buyers to your next project.

Is the concept really free?

Yes. If you don't go ahead, you owe nothing.

Do you work outside Sydney and the Hunter?

Yes, anywhere in NSW. Those two are where I focus.

Who writes the copy?

I do, from your brochure and a short call. You approve everything before it goes live.

Send me your project. I'll show you what it could look like.

Free, and no obligation.

I'm a

Got it. I'll be in touch within one business day.

Rather talk first? Book a 15-minute call